LOS ANGELES (CBSLA.com) — One of the most famous stretches of road in Los Angeles could soon see an uptick in fender-benders thanks to the debut of a controversial billboard.
CougarLife.com, a dating site aimed at pairing older women with younger men, is behind the advertisement on Sunset Boulevard near Sherbourne Street featuring a bare-breasted mom nursing her baby with a caption that reads, “jealous?”.
The ad’s location is no accident: Sunset’s 90069 zip code is reportedly “home to the most cougars in America per capita,” according to CougarLife.com, which defines a “cougar” as a woman 35 or older looking to date a “cub” – a man at least five years her junior.
Last year, the dating site sponsored an expletive-laced billboard on Sunset that featured an attractive blonde woman holding a cocktail, marking the company’s first effort to attract “cubs” for the single moms that make up as many as one-third of the service’s over 4 million members.
In a statement, Miss CougarLife.com Marlo Jordan said she intends to continue pushing the boundaries of free speech while extolling the virtues of “cougar dating.”
“Modern women don’t want to throw their sexuality out the window just because they’re moms,” Jordan said.